Codi-Ann Butland

2026 NBCC Graduate

10 years ago I walked across the stage for my High School graduation without any clarity on what I wanted to do with my life. After 2 years of hard work, I graduated from NBCC with Honors and Highest Academic Achievement in my program, Business Administration: Marketing.

I am so glad that I’ve found an industry that I love working in and I can’t wait to see what is next!

Latest Campaign: Recreation Month

The month of June is Recreation Month. This year I lead our social media campaign where we posted content celebrating all the amazing programs and services Fredericton Recreation offers to the City. I managed the content creation by writing the copy, filming the content, editing the videos and photos and scheduling the posts.

Staff Introduction Video

To kick off Recreation Month I scripted, filmed, and edited a staff introduction video. It has 13.3k views and has an engagement rate of 1.4%.

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Arena Ice Removal

The second video for Recreation Month showcased another department working on the Arena facilities. I coordinated with the maintenance staff, filmed and edited the video. It has 27.5k views and an engagement rate of 0.34%.

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Aquatic Facilities Highlight

The third video created was to highlight the aquatic facilities Fredericton Recreation owns and programs. Over the past two summers I gathered content for this purpose. The video has 7.8k views and an engagement rate of 0.7%.

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Senior Programming Highlight

Next was a video highlighting all the amazing senior programming. Over the past two years I have gathered the content needed for this video. It has 9.9k views and an engagement rate of 0.5%.

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Indoor Skate Park Highlight

After the senior programming I focused on Atlantic Canadas Largest Indoor Skate Park. Content was gathered over the past two years for this video. It has 12.1k views and an engagement rate of 0.71%.

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Outdoor Recreation

To close Recreation Month I created a video highlighting the outdoor recreational facilities Fredericton has to offer. This content has also been collected for the past two years. It has 3.3k views and an engagement rate of 0.8%.

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NEW NEW NEW

This winter I was given the opportunity to design a rack card for my division. The purpose of these cards is to raise brand awareness, increase web visits and provide accurate information to the public during activiations.

Explore More of Work in my Portfolio

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